Combine traditional visual merchandising concepts that apply to physical storefronts with modern behavioural economics tips to maximise catalogue & internet sales. Develop strategies to assist in attracting customers and conveying value.
Both E-commerce and physical stores require effective merchandising to convert traffic to paying customers. This class combines traditional visual merchandising concepts that apply to physical storefronts as well as branding concepts and catalogue and internet merchandising strategies.
Merchandising is all about imagining your customer journey and making planned, intentional decisions to help customers choose the right product and buy it at the right price, from your store...
What comparisons a customer makes and what signals they receive from displays, sales-people and even other customers combine to affect their perception of value and decision to purchase. By carefully crafting a customer experience - from outside to in-store to after their purchase, you can improve your sales, your brand image, and even your security!
Course outline
Expect a hands-on and fun class!
Course Instructors
[module-286]
