Course information pack

Many jewellery artists master the skills to produce quality jewellery and then look for avenues to turn their mastery into profit. JDMIS' jewellery entreprenurship programme provides guidance on the process for setting up your own jewellery business and the pitfalls new entrepreneurs face.

Although entrepreneurship has a reputation for requiring unconventional thinking, there are many established strategies, best practices and techniques that contribute to a jewellery entrepreneur's success. Based on industry experience, these lessons allow start-ups to minimize their learning curve and follow the most efficient routes to success.

Students learn the importance of planning to the success of their business goals. As part of the course, students produce detailed business plans for a new venture to fully understand concepts such as type of business, location, store design, customer demographics and pricing. The bureaucratic mechanisms for operating a new venture are discussed together with common options for start-up financing and the importance of staged growth. Specific examples make use of Singapore laws and regulations, but international variations are highlighted.

Course Outline

• EN101: The challenges of entrepreneurship - what to expect
• EN102: Business planning for investment and success
• EN103: Registering names, trademarks, companies and more
• EN104: Defining business image, culture and communications
• EN105: Developing and maintaining brand on a budget
• EN106: Sourcing and working with suppliers
• EN107: Jewellery trade fairs and effective buying strategies
• EN108: Evaluating sales avenues and opportunities
• EN109: Special considerations for larger clients
• EN110: Effective low-cost customer acquisition methods
• EN111: Accounting, finance and regulatory responsibilities
• EN112: Self assessment methods and evaluating progress

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